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If you run an online business, you need to continuously evaluate its performance to understand whether you are doing good. Speaking about ecommerce, with such a wide range of indicators Google Analytics provides, it is easy to get lost and let the most strategical metrics out of your sight.
This post is to provide you with the ready-to-use steps how to calculate the core business KPIs with the...
According to 2014 MICROS Multi-channel Retail Delivery Report, out of the 240 retailers tested, 36 offered at least one gift wrapping option. Of these, many offered gift wrapping for free. That's only 15%.
Sure, this number can't be 100% just because gift wrapping isn't required for all fields of e-commerce; shops selling spare car parts or pet food can definitely ignore this kind of service a...
