E-commerce Best Practices

There are a lot of different e-commerce strategies, and it’s difficult to choose the right one. Today, in our guide, we will compare Magento 2 Dropshipping integration with Marketplaces. Brief overview The core idea of dropshipping is to shorten the supply chain. You don't store and don’t ship goods. Instead of this, you have a list of suppliers. A marketplace is a space for sellers where they...

Growing your email subscriber list is crucial for all online stores. Sending out emails with optimized content is a cost-effective, long-term strategy to engage with current and future customers. The bigger your email subscription list, the more people you can reach to let them know about upcoming sales and new products. However, growing your email list requires strategy, consistency, and ...

Hello to Amasty blog readers! Now, we are all used to say that e-commerce is still growing, that it’s showing rise in market volume, sales and revenue not only in top-performing economies, but in developing countries, too. But what exactly does that mean? Let us break down what happened in the world of e-commerce in 2017.   GLOBAL E-COMMERCE STATISTICS OF 2017 Retail e-commerce sales worl...

In the melting pot of A/B testing case studies that you can find on the web, not so many of them are helpful for your business niche. One successful case can’t suit all industries due to the factors like diverse audience, sales funnels, and other things.  Actually, there is an approach that really fits every industry - prove your reputation with hard evidence and build customers’ tru...

Sales funnels are a concept everyone seems to understand and use, but not so many go on to explore them in detail. So some owners set up Reward Points in their Magento 2 store and rip the benefits ignoring the fact this module is actually a tool for client retention at the funnel activation phase. When it comes to eCommerce, it’s especially important to make the most out of your funnels a...

Thank you is a universal expression of gratitude. Each and every culture has codes to express gratitude, and language is one of them. Let your customers express their gratitude to people who they care about the most in a simple way with Magento 2 Thank You Page extension or Magento Gift Card. Gratitude and its expression has several meanings in human communication, such as: giving something...