How to connect Mailchimp for Magento?

Whether you want to build customer segments, send triggered emails, track purchases or give recommendations to your buyers, the easiest way to do it - download, install and connect Mailchimp for Magento 2.

Say, you’ve downloaded and installed the Mailchimp, let’s cut to the integration with Magento 2.

• Log in to your Magento Admin panel and click Mailchimp>Configuration;
• To the right of the Store View, click the Default Config menu and choose the Magento 2 store you’d like to connect;
• Read the pop-up message about the connection and click OK if agreed;
• Then choose the API Key (store view) menu and find the key you’ve added for Mailchimp store;
• Click Save Config when you’re done.

Now, when your Magento 2 is integrated with Mailchimp, you can freely create automated workflows, including Magento 2 Mailchimp abandoned cart emails to recover lost sales and re-engage potential buyers. Mailchimp offers guides to make setup simpler, so you can:

• automate regular emails;
• give product recommendations;
• send abandoned cart emails;
• segment customers.