Magento 2 Guides & Tricks

It’s not a secret that effective online store management is an essential part of any e-commerce business. That’s why we’ve decided to start a new series of posts with practical tips which will help you correctly use special promotions and create shopping cart price rules. So, let’s get the ball rolling! For each promotional rule you can set special conditions and actions, therefore the rule wi...

  One of the most important buzz features of Magento 2 is the built-in full page cache. What is more, Magento 2 FPC supports Varnish as backend. While Magento 2 is declared to be a much faster platform in comparison with the first version, we decided to check Magento 2 vs Magento 1 performance with various cache settings to see which combination gives the best results. In spite of all those v...

Small e-commerce business is always about low-budget solutions. Indeed, unlike huge corporations, you can’t spend money without knowing for sure whether it is going to work, or not. Small e-stores with tight budgets often reward points to their Magento 2 customers to secure retention. This solution is efficient, yet not the only one. Of course you know what shipping and other follow up emails ...

Hello, my name is Pavel, and the most of my work with Magento is connected with discounts. Sounds like a confession! I can say I know a lot about them, but our sophisticated customers never let me rest and ask more and more questions about this topic. A couple of days ago I’ve encountered a problem with discounts in Magento, and today I wanted to explain this issue to you, also giving tips on ...

GeoIP Data is a service module that checks approximate user location by IP address. If you run Magento 2, try out this GeoIP extension developed specially for working with the version. This tool may be of use when you don’t want your customers to enter the full address. GeoIP defines country, in most of the cases state and even city. GeoIP Data is included into several Amasty Magento extensio...

It’s not a secret various customer groups require unique marketing approaches. A/B testing, or split testing is a fundamental method to achieve business goals through improving conversion and other online marketing KPIs and parameters. For e-commerce, the main page you would want to test is the product page. How to perform an A/B test on a Magento product page? Read on and follow a step-by-ste...