Add to Cart and Buy Now Buttons: CTA Colors That Make People Want to Purchase [Original Research]
Buy Now buttons are the main CTA (call to action) items on your website. So are the Add to Cart buttons. Everything you do in your store boils down to motivating the visitors to click on either of these two buttons. But what are the colors that make people want to buy an item? What is the best color for the Buy Now button? The answer is not straightforward but we hope to provide some useful insights with our original Buy Now button color research.