E-commerce Planogram Power: Boost Cross-Sales with Strategic Product Placement!
Think about the last time you wandered into a brick-and-mortar store. Have you ever noticed that complementary and similar things are listed right next to each other? The ketchup being next to the mustard is on purpose, and so are the little candy and trinkets placed at eye level right before you check out. In e-commerce stores, this could also manifest in the form of a coupon, deal, or last-minute saving right before your customers purchase.