Articles by Volha Bezpalaya

Analyzing user behaviors and optimizing touchpoints, Volha crafts seamless shopping experiences. Her expertise in aligning business goals with customer needs helps brands enhance every stage of the user journey.
How to Build a Custom Shopify Theme: Complete Development Guide for 2026

How to Build a Custom Shopify Theme: Complete Development Guide for 2026

If you're aiming for a truly unique brand experience, a custom Shopify theme is the way to go. In this article, you'll learn how to make your own Shopify theme from the ground up. We’ll explore Shopify’s theme structure, working with Liquid, and the best practices for a distinctive and high-performing online store.

June 3, 2025
Magento UX Audit: Boost Conversions with 10 Proven Best Practices

Magento UX Audit: Boost Conversions with 10 Proven Best Practices

Your Magento store’s user experience (UX) plays a critical role in converting visitors into loyal customers. While optimized usability can triple your conversion rates, a poor user experience can drive away up to 62% of customers, permanently. In this article, we’ll explore Magento UX best practices and break down the key components of a Magento UX audit to help you uncover and fix friction points that may be costing you sales.

May 19, 2025
Best Magento Accessibility Extensions

Best Magento Accessibility Extensions for ADA & WCAG Compliance

For e-commerce ventures running on Magento, accessibility is both a legal requirement and a good business. And the right Magento accessibility extension can make a huge difference. In this guide, we break down the best Magento accessibility plugins and apps that help you reach a wider audience and meet ADA or WCAG 2.1 compliance standards without compromising performance or design.

April 14, 2025
Ghost Commerce

Ghost Commerce Explained: Best Practices, Legal Tips, and Success Stories

According to Oberlo's research, global e-commerce sales will exceed $8 trillion by the end of 2028. This marks a significant opportunity for innovative business models like ghost commerce. However, entering this promising new market may require careful planning. This article explains the ghost commerce meaning, provides insights into successful strategies, and shares successful ghost commerce examples.

March 11, 2025
GTmetrix Guide: How to Analyze and Improve Website Performance

GTmetrix Guide: How to Analyze and Improve Website Performance

GTmetrix is a tool that assesses and improves website speed. It provides insights into page structure, assesses load time, and offers distinct tips for performance improvement. With tools like Google Page Speed Optimizer, you can even incorporate GTmetrix analytics into your existing optimization strategy. In the guide below, we'll break down this topic, exploring what GTmetrix is and how to interpret its results.

February 4, 2025
Shipping Label Templates

Shipping Label Templates: Free Tools, Customization Tips, and Printing Best Practices

Ever wondered why some packages arrive on time while others seem to vanish? The secret often lies in the shipping labels that play a key role in both personal and business shipping needs. In this blog post, we’ll provide insights into how to get a shipping label, offer examples, and share tips on how to write a shipping label efficiently, along with best practices for printing them.

January 6, 2025

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