Alina has been the lead writer at Amasty since 2017. Her passion is helping people in all aspects of online commerce and digital marketing through customer-problem-based articles. She started in the days when Magento 2.0 was in development and Magento itself was without the prefix "an Adobe company". Alina's articles have been mentioned in Magento Community Digests and Magento Tech Digests. To contact Alina for media or other inquiries, visit her LinkedIn page.
When we think of business, we often associate it with its shareholders. Like individuals, businesses exist in an environment and form connections. Some connections directly influence the business, while others, though indirect, are still important. There are a few cases where business founders relied solely on instinct, disregarding environmental factors. Successful entrepreneurs, however, are always mindful of both micro- and macro-environmental factors that impact their success. Next, we’ll present a simplified list of these factors, which we hope you’ll find useful.
Bumper ads give better reach. You can get 2x more impressions and unique users. That's the result we got last year. But don't jump to conclusions. We asked our in-house PPC expert, Vera Ryabinina, which format of advertising to choose.
This year will be the first time in its long history that the e-commerce market will see negative revenue growth — a 2.5% drop versus the 10% growth predicted for 2022 a year ago. Are figures below expectations “normal” and is there something to be done about this? Let's try to get this straight.
We choose quality over quantity and this helps us focus on more priority improvements for your Amasty extensions. Last month, the biggest updates went to Improved layered Navigation and Hyvä-ready extensions, the rest of the modules got minor yet no less important enhancements. See for yourself.
With the upcoming end of support for Magento version 2.3.x and release of a new Magento 2.4.5, our team has been busy working on technical updates for our extensions. The biggest news here is that as of this month, all technical updates, including compatibility with the latest Magento versions and bug fixes are provided free of charge as part of the original license agreement.
Alina has been the lead writer at Amasty since 2017. Her passion is helping people in all aspects of online commerce and digital marketing through customer-problem-based articles.
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