With over 12 years of experience in tech and marketing, Anastasia enjoys sharing empowering insights on web, mobile, and AR technology in retail, e-commerce UX, and self-service kiosk solutions. Her articles are featured in Digital Commerce 360, Multichannel Merchant, SD Times, and other outlets.
Hyvä Theme, the innovative front-end solution, has motivated many developers to invest additional money and effort into making their existing and new Magento 2 extensions Hyva-compatible. Amasty was one of the first to do that. And if you look at our catalog today, you will notice three kinds of badges for our modules: “Hyvä Ready Storefront”, “Hyvä-compatible By Default”, and "Hyvä Checkout Ready". In this article, we'll explain the reason behind adding these badges, bust some myths along the way, and provide a clear understanding of what 'Hyvä compatibility' truly entails.
An official Google channel partner, Amasty is the first vendor to offer integration of Google's latest feature – Google Automated Discounts – to Magento merchants. Our Google Automated Discounts extension will serve as the bridge connecting Google Merchant's latest functionality to your Magento storefront. Read our full announcement to learn more.
Do you still believe that website themes are solely about visual aesthetics? Amasty’s recent success story challenges this myth head-on. Having successfully performed a smooth migration of a European store to Hyvä, our team allowed the e-commerce business to enjoy not just the looks but also the speed, cross-device compatibility, and other benefits of Hyvä. Follow our story below to see how themes – and Hyvä in particular – play an instrumental role in the optimization of e-commerce websites.
Having your store data is only half the battle. What truly matters is how effectively you assess and apply it. After all, while the average e-commerce conversion rate (CR) hovers around 2-4%, what’s considered "good" varies dramatically depending on the industry, target audience, and business goals. Below, we’ll review the CR formula, talk about good e-commerce conversion rates for various industries, and recount several tips on how you can improve the e-commerce conversion rates in your organization.
A minimalistic, sleek, and powerful Magento frontend approach, the Hyvä theme has managed to gain immense popularity among merchants and developers alike in just a few years. This innovative technology, focused on significantly reducing JavaScript code, has proved to speed up websites and positively impact SEO, cost of ownership, and user experience. We offer specifics, facts, and numbers that will help you understand the benefits of Hyvä, learn the reasons behind its popularity, and possibly even make you consider migrating to a Magento 2 Hyvä theme.
Backed by 12 years of experience in IT, Anastasia enjoys sharing insights on web, mobile, & kiosk technology in retail, e-commerce AR, and UX. Her articles are featured in Multichannel Merchant, Digital Commerce 360, SD Times, and other outlets.
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