Why Image Alt Text Matters in SEO
Initially aimed to help people with visual impairments understand the content via screen readers, alt tags can also improve digital experiences for those with a poor internet connection. In other words, any person who – for one reason or another – can’t see an image on the web, should still be able to know what the image features. That’s the meaning behind alt text. But just how important is alt text for SEO? And does alt text still help SEO in 2025? Let’s figure it out.
February 23, 2022