How to Make Your B2B Advertising More Impactful
According to multiple industry studies, over 80% of consumers surveyed think B2B marketing is less creative than B2C. Over 40% went so far as to say they believe B2B advertising is boring. Advertising for businesses certainly presents a different kind of challenge than B2C. But, why is that the situation? Let’s look at what you need to know to compete successfully in the daunting realm of the B2B advertising, promotion, and branding arena, including B2B e-commerce marketing essentials.
June 5, 2024
